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Negroni Week

It’s Negroni Week! Start with the Bottecchia

It’s that time of year again!

No, I’m not referring to the fact that with Memorial Day yesterday the summer grilling season is (un)officially upon us.

Our friendly bartenders across the country who are as obsessed with the Negroni as I am have officially deemed this final week of May as Negroni Week. Why not? Every week is Negroni Week for me, alternating between tinkering with the tried and true formula, and simply enjoying the classic 1:1:1 ratio of Campari, sweet vermouth, and Gin. It’s as simple and consistent as cocktails get.

The drink’s somewhat nebulous history dates back to the 1920’s when Count Camillo Negroni was a regular at the Bar Casoni in Florence. The Count enjoyed his Americanos very much (Campari and sweet vermouth topped with soda water), but one day he asked for a stiffer Americano with Gin replacing the soda water.

Barrel Aged Negroni at Clyde Common, Portland

Barrel Aged Negroni at Clyde Common, Portland

And the legend was born. Except, the Negroni itself can mean all sorts of things besides the classic cocktail that the Count ordered in Florence and was brought to America by Americans who frequented the popular Bar Casoni. (more…)