In the daunting world that is the restaurant industry, the few restaurants that succeed beyond their first half decade have clicked with some specific formula. The formula might be as a tourist trap where the attraction is an enormous aquarium wall, or it might be about the exciting nature of a completely changing menu daily à la Charlie Trotter. Teamwork and leadership are critical. Everybody needs to be all in. The vision needs to be clear.
The now seven-year-old Range is truly the consummate restaurant. If I were to be teaching a course about a restaurant with a clear vision and equally clear purpose, this would be it. Range is a professional restaurant. Every surface is sanded, no corner cut. O.K., the cold butter and unexciting bread aren’t worth filling up on. But, that’s it.
Back in the summer of 2005, husband and wife team Phil and Cameron West opened Range on Valencia Street in a rather challenging part of San Francisco’s Mission District, when the likes of Delfina and Foreign Cinema had put the neighborhood on the dining map, but long, long before the 2012 Ritual Coffee-Four Barrel Coffee-fueled Valencia Street corridor became San Francisco’s “it” street.
It’s extremely hard to spot Range from the street with its tinted windows and the only label being a small street lamp above the door that says in small print “Range.” I remember my first visit after it opened, doing a curious double-take, squinting my eyes, seriously thinking I must have completely had the wrong address.
Now Valencia Street seems to have at least a dozen restaurants per block. The once dicey block Range resides on now has only a slight bit of edge and a very welcome new playground and park right next to the restaurant.
Times change around Range. Time hasn’t changed Range too much. People come, people go. The menu has its constant stalwarts, but many dishes have evolved over the years and seasons. Through it all, after seven years, at least the equivalent of 70 years in human age, Range remains one of San Francisco’s stalwart modern day establishments– in its own way a 21st century Tadich Grill. If I were to open a restaurant, I would model it after Range.Continue reading “The 200th Article: Restaurants: Range, San Francisco”










